Over the summer I met with local female pensioners, including members of the Bemerton Over 55's, to investigate their everyday interactions with the street, past and present.
Working with four frequently noted memories I created a temporary visual identity for a street that does not easily reveal itself.
My Cally logos recall and document traces of Frost's Sweet Shop, Buffalo Club & Institute, Barclays Bank and the Watermelon Emporium/ Mrs Betty Jarrett Wardrobe Director. During the 2013 Cally Festival local shops used paper bags stamped with these logos.
Commissioned by Team Cally with AIR (Central College of Art & Design, UAL)